YouTube has decided to give a twist to its content model to fit the new modality of short videos of Instagram and Tik Tok, so they have developed new ways of expression, one of them YouTube Shorts.
Definitely, the impact of short and ephemeral stories has caused environments to add solutions that they did not contemplate before.
With the popularization of Instagram’s «Story Mode,» and the rapid global growth of TikTok, You Tobe has had to adapt.
From now on, the Shorts beta reaches 23 new countries: Argentina, Bolivia, Brazil, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador and El Salvador.
Also, Guatemala, Honduras, Mexico, Nicaragua, Panama, Paraguay, Peru, Uruguay and Venezuela. This implementation will be gradual and should begin to appear in some accounts.
What is YouTube Shorts?
YouTube Shorts is a tool that allows content creators on the platform to create short videos, which they can publish as part of their regular content.
This gives the user the ability to edit stories with audio and video, as well as take advantage of effects and other resources to enhance the message.
One of the details that has always been complicated on YouTube is the strict copyright – copyright enforcement – on videos on the platform.
In the case of Shorts, YouTube has licensed a large part of the catalog from UMG, Sony, Warner, Colonize Media; Lizos Music, SACM and SADAIC to give users all the support for the proper use of content.
«Specifically, the music you find within this music selector is fully licensed for creators to use without copyright infringement; we have licensed this music to use specifically for shooting videos,» Todd Sherman, Product Manager for YouTube Shorts, told NIUSGEEK.
«Therefore, Content ID, which is the system that scans all videos that are uploaded to YouTube and looks for people using unauthorized copyrighted material; it will not flag a Short for infringement, as we have previously secured all of this music.»
To generate a Short, the YouTube application adds a shortcut in the bottom bar; from which we can create our story and add the details we want.
With YouTube Shorts, you can:
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- Add text to specific points in your video
- Use audio from other short films to mix them into your own creation.
- Automatically add subtitles to your Short
- Record up to 60 seconds with the Shorts Camera
- Add clips from your phone’s gallery to include in your recordings made with Shorts Camera
- Add basic filters to correct the color of your Shorts, with more effects coming in the future.
To view Shorts, the same access allows us to see a series of productions in vertical format.
From there we can scroll to interact with the content through likes and comments; or access the creator’s profile and subscribe to their content.
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