Instagram is constantly changing and with it, its algorithm is changing. Maybe you have felt that you have worked hard on the content you post on social networks and it does not offer you the expected reach. Has it happened to you?
The truth is that now the publications in this popular social network no longer have the same impressions as before, the reason is that Instagram has a new algorithm.
What is the Instagram algorithm?
Instagram’s algorithm is nothing more than a mathematical equation made up of more than 500 variables that establishes the priority of the publications shown on the platform.
That is, this algorithm is responsible for organizing and filtering the content that users upload to the platform and displaying those that are most relevant.
The algorithm is performing a summation of variables (likes, views, date of publication, interaction, among others), with this it can determine which publications should be displayed in an account and how many users will be shown. As time goes by, this algorithm evolves and improves to be able to determine which contents are of value in the social network.
What is the goal? To offer users quality and relevant content so that they stay on the platform for as long as possible.
Instagram’s algorithm has been evolving
In its latest update, instagram’s algorithm brings new features that you should know, so this way you can work on strategies that will help you increase your reach and notoriety of your posts or stories.
End of chronological order
One of the main changes in Instagram is that the social network has abandoned chronological publications. Now, when you upload content, it is shown to approximately 10% of your followers. If it works and your followers interact with it, giving likes, commenting or sharing, it is shown to more people and can even be displayed prominently in hashtags or suggested posts.
For this reason, it is important to take the utmost care of the publications and always look for interaction. This way you are more likely that your content will achieve a greater reach.
Another tip? To achieve more relevance, you can use stories to inform that you have a new publication in your feed.
Likes are no longer relevant
Now the likes have been losing weight in Instagram’s algorithm and, in fact, in many of the accounts it is no longer possible to see the exact amount of «likes» that the posts have. Although this is not happening with all profiles, this will be rolling out until it is fully implemented.
With this change, Instagram now gives more importance to comments, saves and shares. Moreover, it rewards content that generates debate, those in which users express their opinion on a particular topic.
Be careful with programmed posts
Instagram rewards the most active users by offering them more reach. It is very important not to rely only on scheduled posts. So, it is recommended that you log into your account and interact with your followers whenever you can.
How the algorithm works in stories
Instagram’s new algorithm also works on stories.
So, any Instagram story is shown, first, to followers who are interested in your content. Then, to users you talk to privately and to accounts that are geographically close to you. Finally, it is shown to people you know in real life.
For all these reasons, it is vital that you invest time in interacting with your followers and with content creators who are related to your business. This will also increase the reach of your stories.
In addition, as with posts, you can create interesting stories that invite your users to participate, such as polls, questions, challenges… and, of course, make direct and answer questions from your followers. It all adds up!
In short, we recommend that you use all of Instagram’s features, such as Reels, which offers triple the reach of a post in the feed, so take advantage of it.
Remember that the success of an Instagram account is the result of hard work and perseverance.
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