Instagram has become a crucial platform for digital marketing, and optimizing your presence for search is key to reaching your target audience. SEO on Instagram helps you increase the visibility of your profile, posts and stories, allowing you to attract more followers and potential customers.
This involves a strategic understanding of how people search on Instagram and how the social network ranks and displays content in searches. This includes using relevant keywords in your bio, usernames and content descriptions, as well as implementing appropriate hashtags and using alt text in images.
Here are some steps to improve SEO on Instagram for this 2024, with practical tips to improve your visibility and reach.
Optimize your profile
To start with your SEO strategy on Instagram, you can begin by incorporating the main keyword of your business or brand within the description of your profile, as well as in the username. This will allow new users to discover your business on this social network.
- Biography: Include relevant keywords in your biography that describe your brand or niche.
- Username: Use a username that is easy to remember and includes your name or brand.
- Link in bio: Add a link to your website or landing page to drive traffic.
Use of Keywords
The title and description of photos on Instagram is more important than it seems. This text will help you position yourself and appear in the first results when users search for topics related to your brand.
That’s why you have to think strategically about your copy:
- Uses text to attract the attention of users
- Use secondary keywords to rank for them
- Leave calls to action inviting people to follow your account, to comment on your posts or to share them
Optimize your Instagram images
The most important thing about this social network is photos and videos, which are the essence of Instagram. This gives you more SEO options with the content of your Instagram account.
Image design does not have a direct impact on Instagram SEO, but it does have an indirect impact as poor quality images or incorrectly sized posts will generate little interaction.
What is the size of Instagram images?
Square photo size: 1080 x 1080 pixels or 640 x 640 pixels. Maximum size is 2048 x 2048 pixels.
Horizontal photo size: 1080 x 566 pixels or 600 x 400 pixels.
Vertical photo size: 1080 x 1350 pixels or 600 x 749 pixels.
Instagram alt text
SEO on Instagram is similar to SEO on Google. When you post on Google an image, alt text must be added to be able to rank on search engines, on Instagram the same thing happens.
Every image that is published on this network, alt text must be added. This text is designed for people with visual problems, so that they can see what the text is in the case of not being able to see the image correctly. But it is also a help to position through these words.
Using hashtags is good for SEO on Instagram in 2024
The use of hashtags helps to improve SEO on Instagram, it facilitates the search for those users who are looking for specific topics.
Hashtags or tags are like keywords that you have to use to position each of your publications.
- To do this, research and use relevant hashtags for your posts.
- Create hashtags specific to your brand or campaign.
- Avoid using excessive or irrelevant hashtags.
You can also add in the storys, these help the user to find the content and position it in the search engine, which will increase the interactions of your account.
You can add a sticker and write the one you want to position your story by, think about it carefully because you can only add one. When a user clicks on another story with the same hashtag Instagram automatically takes them to a tab with that content.
Monitor and analyze your results:
Use Instagram’s analytics tools to monitor your progress.
Make adjustments to your SEO strategy based on your results.
It is important to measure the performance of your Instagram account before starting this new strategy during and after, with this analysis you will have a global view of the performance of your content.
Following these tips to do SEO on Instagram this 2024 will help you increase visibility and organic reach within the platform.
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