The world’s largest search engine, Google constantly updates its algorithm, which makes us think how it can help or affect our SEO positioning of our digital businesses? But before unveiling the new updates that the famous search engine brings us we want to tell you what the algorithm is about and what is its importance.
The Google algorithm
The updates in any field is of importance, because it helps us to evolve and improve in any of the objectives set; in this case, Google’s algorithm can improve our positioning against the competition, so it is important to understand it.
Google’s algorithm helps us to determine crawl, index, classify the content that is shared on our blogs, websites, social networks, and more, all this is possible thanks to the keywords or keywords that are established in the SEO optimization of content.
In other words, the criteria used by the Mountain View giant to establish the ranking of a web page in the SERPs, Google’s results pages.
Taking into account that the criteria have been changing and evolving since PageRank was introduced in 1999, achieving today to be more advanced, aligned to the demands of Internet users, as well as business owners, ecommerce, entrepreneurs, among others. Translating that, thanks to these algorithms it is possible that a website that approaches the requirements demanded in an optimized way by Google’s algorithm, either in images, written, spoken or audiovisual content, will have the possibility of appearing in the first search results, generating more traffic to your website.
Each of these updates are related to the work of SEO or Search Engine Optimization, which is one of the aspects of Digital Marketing, which allows different techniques both in the web platform, as in the contents, working the famous SEO OnPage, and SEO OffPage, making it easier for the generated content to be more visible, and achieve the golden position in Google.
Google updates its algorithm in 2024
During the month of January Google’s algorithm has been active in terms of its updates, taking into account that two important changes were presented in this month, and also cause an impact on the SEO positioning of your website.
BERT Update
Google has recently announced the BERT algorithm update, which will be gradually implemented in February 2024; highlighting that this update will focus on improving the understanding of natural language in search queries.
Details of the Update
- The update is based on a new language model called «BERT-Flow», which is able to better understand the flow of information in a sentence.
- BERT-Flow can identify the relationships between different parts of a sentence and determine how these relationships affect the overall meaning of the sentence.
- This allows Google to better understand the intent behind search queries, especially for complex and ambiguous queries.
In addition, Google gave details of what to expect from the update, to which it assured that a significant impact on the ranking of web pages in search results is expected. Therefore, for websites that are not optimized for natural language understanding could lose visibility in search results.
Therefore, it is important to familiarize yourself with the BERT update and take the appropriate measures to optimize your website for the new algorithm.
Taking into account this update we will leave a list of recommendations for this update, so you can improve your results in the search engine.
Recommendations for SEO
- Use keywords naturally: Do not force the inclusion of keywords in your content.
- Write informative and useful content: Focus on creating content that is relevant to your target audience and provides value to them.
- Optimize the structure of your website: Make sure your website is easy to navigate and information is easy to find.
- Use SEO tools: There are several tools available to help you optimize your website for BERT.
It is important to detail that the contents that are created in the blog or web pages must be focused on the reader, that this facilitates the information and also provides value to users; achieving this, Google will understand the importance of shared content, noting the relevance that is the same for the user.
Recommendation: «Write inspiring content for users, but also write to make Google fall in love», remember that Google is the one who crawls, indexes and classifies the information in the search engine, thus offering the best content to the user.
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