In digital marketing different strategies should be used to maintain good communication with your customers, in addition to focusing your efforts on sales and generate higher conversions, therefore the 2024 updates of Whatsapp Business will help you to be closer and more connected with your potential customers.
According to reports from WABetaInfo, at least seven new features will arrive very soon to the most popular text messaging for digital marketing and sales strategies, WhatsApp Business; highlighting that once again Artificial Intelligence (AI) continues to gain ground and a new model of chatbots will be incorporated.
WhatsApp Business Updates 2024
WhatsApp Business is undoubtedly a powerful tool that keeps businesses connected with their customers, 24/7, 365 days a year, therefore, the closeness and power of communication are present to capture more leads, increase the contact base, make more segmented campaigns and integrated with Facebook and Instagram, and even create broadcast channels for exclusive offers.
New updates to the text messaging platform include the following:
Personalized user names
It is possible to enter custom user names, i.e. phone numbers will not be visible, and thus protect your data. The feature will allow users to select a unique identifier that reflects their personality and brand.
According to WABetaInfo, «users will soon be able to customize their profiles and easily connect with others using a unique identifier.»
Integrating chatbots into WhatsApp
Artificial intelligence (AI), every day gains ground and is incorporated with greater force in digital media, and implementation of chats or automatic sequences in the generation of content (text, images and videos) therefore, the platform seeks to incorporate new tools with AI to facilitate different processes in communication. It will allow users to schedule appointments, place orders, obtain customer service, etc., all from the WhatsApp interface.
Evolution of group chats
The integration and evolution of communication is important, so group chats are a focus of advancement in WhatsApp Business 2024 updates, allowing calls, appointments, polls, enhanced search and event scheduling; being ideal for families, communities and work teams.
Its main features? The ability to talk to 28 chatbots embodied by famous people who have agreed to have their voice and image used seamlessly.
«This isn’t just going to be about answering queries,» explained Mark Zuckerberg, CEO of Meta, during the conference. «This is about entertainment and helping you do things to connect with the people around you, helping you get the things you want.»
More control over messages
Privacy is a priority, and it is eloquent that unwanted or unambiguous messages can be constant in group conversations; therefore, WhatsApp allows you to have more control over your messages, adjusting the time or duration of the messages after they are read. In addition, you can edit your messages if due to dictionary errors, speed of response you had a problem transmitting your messages.
Connectivity with Instagram
They are favorites of millions of people in the world, WhatsApp and Instagram would be the dynamic duo, no doubt for many this integration would be flattering when it comes to sharing content and integrating marketing strategies easily. As WaBetaInfo notes, Meta will soon be able to let you share your WhatsApp status in an Instagram story with a single tap.
You will be able to include an avatar in your video calls.
Including 3D avatar is one of the functions that is in the testing phase, but it would be part of the evolution of video calls, since this functionality has improved since its birth, allowing to connect maps of 32 people by voice calls, and 8 by video calls.
Stickers generated with AI
Who doesn’t love communicating with Stickers, on WhatsApp you’ll be able to create your custom stickers using AI. As WaBetaInfo points out, in the coming months there will be a native feature in WhatsApp that will let you describe what you are looking for so that the AI can generate a unique sticker for the occasion.
Whatsapp Business updates 2024, will come to iPad and Apple Watch, WhatsApp is already present in WearOS, Google’s system for smartwatcho; will these updates reach all devices?
The interesting thing about all these proposals is that they add to digital marketing strategies, and as business owners, entrepreneurs, or those passionate about marketing and sales, it opens up a world full of possibilities.
Continue reading: How to do SEO on Instagram this 2024
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