Every year, the fourth Monday of January is celebrated as International Community Manager Day, a profession that has gained great importance in recent years, due to the rise of social networks.
The idea of celebrating Community Manager Day came about in 2010, at the suggestion of web analyst Jeremiah Owyang. He considered community managers to be essential professionals for companies, as they are in charge of managing their online communities, creating relevant content and connecting with their customers and followers.
Without a doubt, Owyang’s idea spread through social networks like wildfire and the hashtag #CMAD (Community Manager Appreciation Day) was born. Thanks to its viralization, the goal was achieved. And that is how, on the fourth Monday of every January, this great day is celebrated.
And although it may not seem like it, being a CM is a really difficult task, where you have to be very careful about what you say and how you interact with each member of the community.
What does a community manager do?
The functions of a community manager are varied and range from social media management to content creation, data analysis and customer service.
In general, community managers are responsible for:
- Create and manage company or brand accounts on social networks.
- Publish relevant and attractive content for the audience.
- Interact with users and respond to their comments.
- Analyze social media data to gain insight into audience and campaign performance.
- Manage online reputation crises.
Trends for a CM in 2024
The role of a Community Manager has evolved significantly in recent years and continues to change rapidly. Therefore, a CM must keep up with the trends to stay current.
- Advanced knowledge of data analysis
This year, a CM must be familiar with advanced data analysis tools and techniques. This will enable them to analyze the performance of social media posts, understand audience behavior and make informed decisions about content strategies. The ability to interpret and use data will be critical to success in social media management.
- Proficiency in multiple platforms
Today, community managers must be willing to learn and adapt quickly to new tools. Not only must they be up to date with existing popular platforms, such as Instagram, Facebook and X (formerly Twitter), but they must also be open to exploring new platforms and understand how to use them to achieve brand goals.
- Multichannel communication skills
In 2024, these professionals must be able to communicate effectively on a variety of channels, whether through direct messages on social networks, live chats, emails or even phone calls. In addition, they must be able to adapt their tone and communication style according to the platform and situation, and be adept at managing online conversations.
- Knowledge of influencer marketing
Influencer marketing has gained popularity in recent years and is expected to continue to grow in 2024. Community managers must be familiar with influencer marketing, be able to identify and collaborate with brand-relevant influencers and understand how to measure the impact of those collaborations.
- Creativity in visual content
Finally, in an increasingly visual world, community managers must have strong visual content creation skills. They must be able to create engaging images and videos that generate interest on social networks. In addition, they must be aware of the latest design trends and use tools and applications to produce high-quality visual content.
- Response and troubleshooting
Community managers must be able to respond to customer inquiries quickly and efficiently. They must also be able to solve problems effectively.
- Communication and collaboration
Community managers must be able to communicate effectively with audiences, customers and other team members. They must also be able to collaborate with others to create successful social media content and strategies.
The community manager of 2024 must be prepared to acquire new skills and stay on top of these trends, they will be well positioned to succeed in the future.
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