A well-planned email marketing strategy is one of the best tools to achieve your business goals.
Email marketing is a digital marketing technique used by brands around the world to communicate with their customers. This is an effective way to offer promotions, share valuable content and spread brand news. Users must authorize in advance the sending of emails (subscriptions), so they are likely to open the email and click on it.
The interesting thing about Email Marketing is that you don’t need to be an IT or advertising expert to design a campaign. There are many platforms on the market (such as Send It Simple) that allow you to create emails from editable templates. In addition, they allow you to measure the results in real time, providing information about the audience behavior and the effectiveness of sending emails. There are many platforms for sending bulk email, some of the most popular include SendinBlue, Mailchimp and SendPulse. SendPulse stands out for its automation and list segmentation capabilities, which makes it easy to send personalized messages to large audiences efficiently.
The main purpose is to make a company and its products known to different users.
Tips to increase sales with Email Marketing
Generally what you are looking for with Email Marketing is that the user clicks and is redirected to a web page to: read articles, buy products, purchase services, register for courses, etc. To do this, you must follow some good practices so that your email activity has a high open and click-through rate.
- Own database:
It is totally undesirable to use the email base of other companies. As we said before, the strength of email marketing lies in the person authorized to receive the email. If you receive an email from a brand you have never contacted, it is likely to be deleted or discovered. Remember: instead of using a lot of emails from people you don’t know, it is better to have few contacts but who are interested in your product.
To acquire subscribers, there are many strategies. If you have a website, including a registration form to receive brand news by email is a great resource. Also, you can create promotions or sweepstakes on social networks where users must share their emails to get discounts or valuable content for free. If you have a physical store, you can ask customers for their email address when making a purchase.
- Striking subject matter:
If you want the user to access your email, the subject line should be the headline of the email. It is key that the person opens the email as soon as they see it because, if they don’t open it at that moment, they may never do so. Therefore, it is essential that the subject line is brief, direct and, above all, creative. You can convey some mystery or urgency with the subject line; it is also a good resource to include emojis (as long as it fits the characteristics of your audience).
- Personalized email campaigns:
This email to your recipient is more likely to be successful. There is a lot of data that can be used to generate personalized content of interest: first and last name, birthday, place of residence, etc. Email marketing tools allow you to personalize emails automatically.
- Content of interest to your customers:
In Email Marketing campaigns, you must be close to the reader, think about what he expects to find, what he is interested in and what solutions you can give him to his problems. Using images is a great help to generate a greater impact on your customers; very important, you must consider the quantity and weight of these images so that your emails are delivered without problems.
- Buttons or calls to action
Call to Action (CTA) or Calls to Action are essential to achieve clicks. They are added in emails to invite the person to perform a specific action: «Book», «Buy online», «Sign up», «Visit website», etc. It is very important to differentiate it from the rest of the message; the most common is to do it with a button of an eye-catching color. Remember to always add the link to your web page where you want the action to happen. Sales with Email Marketing
With these tips you will increase your sales, it is time to plan your email marketing campaign and give it all the importance it deserves within your digital marketing plan.
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