A large number of businesses have considered in the last year to improve their digital business, and preferably websites, in order to implement an effective SEO and Digital Marketing strategy.
In recent years the increase of online business has grown rampantly; and even more in the pandemic, which generated different negative actions that forced businesses to reinvent themselves.
Therefore, SEO and Digital Marketing, have been part of the evolution of digital business and have managed to consolidate in the face of competition and new consumer demands.
Now, what is SEO and why it is so important in Digital Marketing.
SEO is the organic positioning of an online business in the search results of a search engine; therefore, it is known as Search Engine Optimization) or search engine optimization, which are mainly intended to increase traffic to a website, according to Google’s criteria.
And how Google can find our content and position itself first. Well, Google, like other search engines, works with algorithms that through each of its spiders, can crawl, index and classify the content, as if it were a library.
However, SEO goes beyond assembling content on the Web. We also have to comply with certain rules in order to fulfill this condition, in the most optimized way possible.
Therefore, SEO has become that fundamental action within Digital Marketing strategies, to achieve positive results in Google search results. And, in this way the search engine offers quality results and relevance for the user.
How can we get that content indexation and not be on the second page of Google; that place where they hide the corpses, and nobody visits.
Well, we tell you that there are SEO techniques that must be met within a good content, web page, images and / or videos; and in addition to all the factors of SEO Onpage and SEO Off page of your website.
We leave you here the items that must be optimized to have a good SEO on the website; and get those results you want so much:
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- Use Keywords and keywords targeted to the search intent.
- Keywords are not only used in the content or the SEO title, they must also be used in all the spaces involved in the web page.
- Optimization of the weight of images and videos.
- Optimization of the loading time of a web site.
- Have a dynamic website that is adaptable to all mobile devices.
By optimizing these factors you will help your website to generate more confidence to the search engine and therefore, it will take you into account and you will get the results you want.
Continue reading: How to make money with Instagram and Facebook for successful content
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