The plan to invest $1 billion in a program aimed at the most successful content creators, so that they can earn money from Instagram and Facebook.
To earn revenue, it will be necessary to «reach certain milestones» according to Facebook, using its monetization tools. The company has introduced ‘Bonuses’, bonuses to reward creators for their content. There will be several types, and they may be seasonal.
For its part, the company opens new options to monetize; and is that badges, ads on IGTV and Reels Summer are key in this.
In addition to earn money with Instagram and Facebook, it will be very simple in the first phase of ‘Bonuses’ will reach the first creators by invitation.
That is, there will be no freedom (for the moment) to enroll in these programs.
For its part, the company has announced a bonus for IGTV ads, its video server. The same will be available in the United States; so it allows to receive a bonus for activating ads.
On the other hand, creators keep part of the revenue generated by these ads in each video.
We have another space to monetize; as are the Live bonus badges; which is already available in 11 countries. In addition, they seek to reward creators with a badge when they reach certain figures or milestones.
Finally, in the United States, they have launched a bonus called «Reels Summer»; which will pay the creators of Reels, being the most innovative Instagram format, and which also competes with TikTok, and now the YouTube Shorts
As Zaid Admani reminds on Twitter, YouTube has paid 30 billion to creators in the last three years. 1 billion for Facebook and Instagram doesn’t sound bad; but it’s not a figure to rival, for the moment, that. It does rival, for example, Tiktok’s fund for the next three years, also 1 billion.
Learn more about YouTube Shorts with this interesting article YouTube Shorts is now available and works as an alternative to TikTok.
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