A new alternative for video creators has arrived, and Google has done it again, it has arrived in the style of TikTok and Instagram’s Reels, the YouTube Shorts!
According to 2020, YouTube had announced its plans to compete against Instagram and its archenemy, TikTok. That’s why, during this time Google would have been working on this great project; boosting YouTube formats.
YouTube Shorts, Google’s TikTok
Let’s tell you a little more about this new feature; Shorts will be available in a section on YouTube, which will allow users to upload videos of 60 seconds or less, with infinite vertical scroll.
Innovations continue
YouTube Shorts is now available in Spain and 100 other countries. And, its distribution has been gradual, and very soon we will have it available.
Functions of the new vertical functionality
It’s easy for Shorts to stand out from the competition; here’s why:
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- It is an eminently mobile function.
- It is available on the YouTube app for iOS and Android.
- It is not a separate application.
- You can create and upload videos from within the YouTube application.
- You can record multiple shots, add text, music, control speed settings, etc.
- We can «like», comment and share the content.
- Creators will be able to download their videos through YouTube Studio.
Note that in this version, you cannot download videos as a private user; YouTube’s main idea is that you spend more time in the YouTube app.
Other functionalities
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- You will be able to use audio from long YouTube videos.
- You can choose whether to allow them to use your audios.
- It has more than 250 record labels.
- Any video of 60 seconds or less in vertical format will be processed as YouTube Shorts.
It is important to mention that YouTube Shorts will be displayed at the bottom of the app. And, with regard to monetization, YouTube has created the YouTube Shorts Fund, an initiative that will distribute 100 million dollars over 2021 and 2022.
Continue reading: Google core update aims to improve user experience
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