The internet giant, Facebook; has announced the integration of its digital commerce tool ‘Shops’ -launched at the height of the online shopping boom last year due to the covid pandemic- in the popular instant messaging platform WhatsApp of its property.
«We will soon give businesses in select countries the option to display their ‘Shop’ on WhatsApp»; the Menlo Park (California, USA) firm has indicated in a post on its corporate blog. The company has assured that, just one year after its launch; ‘Shops’ already has an average of more than 300 million monthly visitors and more than 1.2 million active stores.
Last year, Facebook took advantage of the global situation derived from the covid pandemic to launch its latest bet on digital commerce; a tool that allows companies to move their entire catalog of goods to the social network and its proprietary applications. Through ‘Shops’, which is free for companies to use, they can publish all their products on their Facebook page; their Instagram profile, the stories they post and in paid ads on the platform; all without the need to re-upload images and information each time.
The total integration of Facebook applications and the centralization in a single tool are the main novelties of ‘Shops’; since the company led by Mark Zuckerberg has already been trying to carve a niche in the world of e-commerce for years.
When he presented the new tool last year, Zuckerberg already advanced that his intention was to extend in the future the sales windows to WhatsApp; where transactions would be carried out through a chat. Despite being a free tool, the company hopes that ‘Shops’ will contribute to increasing its turnover by boosting advertising on its platforms.
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